Seth Godin over zijn nieuwe boek Linchpin

08/02/2010 in Inspiratie, Laat-me-los, Nieuws door Henk-Jan Winkeldermaat

Seth Godin, ‘the number one marketing guru in the United States’ heeft een nieuw boek uit: Linchpin. Vanaf 26 januari 2010 verkrijgbaar – in de VS tenminste. CatalystConference had een interview met Godin over het boek. What’s it all about?

“Before I can tell you what the book is about, I have to tell you what’s going away. What’s going away is ‘the factory’. This industrial age that has effected corporations, non-profits, religious orders and political movements, they have all been factory-oriented. The mindset of it goes only back 150 years and it goes like this: if you can come up with a machine, a system, a process that was efficient you could hire people to keep the machine running. And those people would make you more money than it cost to pay them…”